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USF Sarasota-Manatee campus publishes new Research Magazine highlighting faculty’s exceptional work
The recently published fourth edition of “Research: USF Sarasota-Manatee Campus,” highlights faculty research that arose from challenges posed by the COVID-19 pandemic, especially for the hospitality and tourism industry, and heightened awareness of racial tensions and disparities in the United States during the past two years.
August 3, 2022Research and Innovation
Cultivating resilience
Hospitality and tourism experts research solutions and offer hope for a Covid-wracked industry
August 2, 2022Research and Innovation
Pandemic ripple effect
Researchers create a framework for understanding the impact of external crises on the B2B sales industry
August 2, 2022Research and Innovation
Racism in advertising
Kelly Cowart's real-world assignments help prepare the next generation of culturally aware marketers
August 2, 2022Research and Innovation
"We can't breathe"
HBCU think tank outlines the first steps to remove race barriers in the hospitality industry.
August 2, 2022Research and Innovation
USF faculty awarded grant for tourism research exchange in Florida and Serbia
A group of faculty and students from the University of South Florida’s School of Hospitality and Tourism Management will travel to Serbia this fall as part of a U.S. Embassy University Partnership grant.
August 1, 2022Business News, Research and Innovation
Innovative cybersecurity programs poised for major expansion
USF offers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.
July 25, 2022Business News, Research and Innovation
Could coffee make you more likely to buy candles? - New Food
Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.
July 21, 2022Business News, Research and Innovation
Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
July 21, 2022Business News, Research and Innovation
Drinking coffee before shopping could make you spend more - The Hill
Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”
July 20, 2022Business News, Research and Innovation
Grab a coffee before shopping? You may want to think twice - ScienceDaily
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation
Deciding now or later: How conflicting online reviews influence when consumers buy
A new study from researchers at the University of South Florida examines how consumers react when faced with a collection of top online reviews that conflict with each other.
July 14, 2022Business News, Research and Innovation